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Seriously, this isn't the shift, this is the actionable publicity. It raises awareness. Far more people are participating in this than they did last year, which means the profile of this issue is going to skyrocket.
You want a change in habits or policies? Then raise the public profile of an issue. This is publicity and public relations 101.
If you want my opinion, we're going to hit a crisis before real change will happen. By then, we'll see a huge culture shock when people realize how they live and work will never be the same.
But I also like to think we should do what we can to lessen the blow.
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Knowing that death is certain and that the time of death is uncertain, what's the most important thing?
—Bhikkhuni Pema Chödrön
Humankind cannot bear very much reality.
—From "Burnt Norton," Four Quartets (1936), T. S. Eliot
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