I understand it. Mostly.
It all comes down to consumer behavour. The American dream isn't for everyone.
Few people understand the credit lifetime cost of interest. What's the point in getting a good deal on anything when you end up paying twice as much for it when all is said and done?
Beyond basic necessities of living and work, if you can't afford to pay for it with cash, you probably don't need it. I'm guilty of falling into this trap, but I practice a lot of restraint. I know I have a low income and a high debt load. That's what I get for borrowing to earn a liberal arts degree so I can work in publishing.