I'm in Canada as well, and see them fairly often. They aren't my type of clothing. I like funky designs and all, theirs just aren't a fit for me. I have no problem paying what they are charging. However, they are so popular right now, it seems that if you own one, you really stand out as a guy who buys it simply to show off that you can afford to pay that much for a shirt.
I would recommend taking a look through
www.revolveclothing.com they should have some clothing on there they you'll be interested in. Some more reasonably priced, some not.