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Name recognition. Everyone knows Glock, so media will use it to sell a story. It's like the difference between saying "an actor fell off a cliff" and "Chuck Norris fell off a cliff"; more people will gravitate to the specificity of it. And there's no point in saying "the shooter was carring a Taurus", for example, because not enough of the unwashed masses know what that is.
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"Few people are capable of expressing with equanimity opinions which differ from the prejudices of their social environment. Most people are even incapable of forming such opinions." - Albert Einstein
"Wise men talk because they have something to say; fools, because they have to say something." - Plato
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