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I think WoW is a huge reason the PC gaming market is dying. PC game requirements keep going up, but people don't want to shell out the cash to upgrade their PC's because they can already run WoW, and they're satisfied with that. Consoles are significantly cheaper and the graphical quality almost matches that of a high-end PC.
The console gaming market is basically taking over every reason there was to remain a PC gamer--great graphics, online play, friends lists, downloadable content/patches/mods. The consoles (except Wii) are becoming the PC gaming market.
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