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Originally Posted by Cynthetiq
claiming WoW has 10M people is quite the misnomer. A couple of things are questionable. How many of the 10M are paying customers? Shauk and I both no longer play. I'm sure we're counted. Chinese Gold Farmers? I'm sure they are counted in the churn. It has had 10M people at one point and time, so I will be willing to agree that 10M in sales is possible.
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Wow stopped releasing North American numbers quite a while ago, the speculation even then was it was in the decline.