I can't really comment on how things used to be, because the halcyon days of the 90's aren't really all that long ago- and i would have a very difficult time claiming with a straight face to miss an era where vanilla ice was a cultural icon.
That being said, things are always changing, and i generally prescribe to the "same shit, different day" policy of dismissiveness. Music has always sucked in its own peculiar way; athletes have always been over-appreciated relative to the actual value of their contributions to society, and a certain portion of them will always cheat; politicians have always been politicians; business has generally always come down firmly on the side of profits when questions of ethics and morality come into play; ninjas have always been awesome; etc.
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