my wife goes nuts over the AXE version she got me called Orion. and yeah.. it definitely helps.
it doesnt
get me laid, but when she says 'mmmmm.. you smell gooood.' and snuggles up close.. i know that i have an even better than usual chance.
as for everyday usage i wear eternity too.. which my wife also loves.
its not a girly thing any more than is dressing in a manner that will impress a woman.. its bait.. and i believe some people need all the help they can get.