Manic_Skafe

I find their most of their anti-advertising tactics to be effective simply because they're mostly centered upon forcing people to consciously consider what they're spending their money on and what those choices perpetuate.

The typical jammer argument is that far too many major corporations are yearly spending billions on adverts with the hopes of buying up all of the real estate in our minds. Essentially, planting seeds with their slogans, catch-phrases and brand names. And every few years we slip from one demographic into another.

"According to the book Fast Food Nation (2001), 96% of school children in the United States can identify Ronald McDonald, making him the United States' most recognized fast food advertising icon. Only Santa Claus was more commonly recognized..."

If the words "Skinny ≠ Beautiful" scrawled on a poster can cause a teenage girl to seriously consider why none of the teen models in her issue of J-14 resemble most of the girls she knows then I find it to be pretty damn effective.

Dropping out of "the system" by earning less is essentially a major step in culture jamming but it is far from the final frontier. The ideas that are stressed the most are lessening our global footprint as a species, taking care of our bodies and minds, spending less time at work and more time doing what we love and being with whom we love - these are all universal themes that almost anyone can identify with.

And they're also far from original.

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"Porn is a zoo of exotic animals that becomes boring upon ownership." -Nersesian