Seems rather stupid. I always get chafed at the idea that I'm thought of as some corporate slave. It's an insult to my intelligence for somebody to assume that I'm buying any product based on a billboard or some corporate logo.
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Cameron originally envisioned the Terminator as a small, unremarkable man, giving it the ability to blend in more easily. As a result, his first choice for the part was Lance Henriksen. O. J. Simpson was on the shortlist but Cameron did not think that such a nice guy could be a ruthless killer.
-From the Collector's Edition DVD of The Terminator
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