01-28-2008, 05:15 AM
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#22 (permalink)
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More Than You Expect
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Originally Posted by Jenny_Lyte
Join the club.
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Culture jamming
Adbusters has been described as "the flagship publication of the culture jamming movement".[19] Adbusters is particularly well-known for their culture jamming campaigns,[20] and the magazine often features photographs of politically-motivated billboard or advertisement vandalism sent in by readers. A "culture jammer" is a person who "disrupts the status quo of corporate influence."[7] It takes the form of clever billboard modifications, google bombing, flash mobs and fake parking tickets for SUVs. The aim of culture jamming is to create a large contrast between the corporate image and the real consequences of corporate behavior. It is a form of protest, so the culture jammer aims to be as public as possible. Adbusters calls it "trickle up" activism, and encourages its readers to do these activities, and honors culture jamming work in the magazine. In the September/October 2001 "Graphic Anarchy" issue, Adbusters were culture jammed themselves in a manner of speaking: they hailed the work of Swiss graphic designer Ernst Bettler as "one of the greatest design interventions on record", unaware that Bettler's story was an elaborate hoax.
Adbusters' 'brand' of culture jamming has its roots in the activities of the situationists and in particular their concept of detournement. This means the "turning around" of received messages so that they communicate meanings at variance with their original intention. In the 'culture jamming' purview this means taking symbols, logos and slogans that are considered to be the vehicles upon which the "dominant discourse" of "late capitalism" is communicated and changing them - frequently in significant but minor ways - to subvert the "monologue of the ruling order" [Debord].
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Adbusters - Wikipedia
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