Thread: Culture-jamming
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Old 01-27-2008, 01:14 PM   #2 (permalink)
JeremyRising
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Excellent topic. I, too, love culture-jamming. It's radicalism against what some consider oppressive institutions, such as corporations and so forth.

I'm a Human Rights/Civil Rights activist myself, and am completely turned-off by the disgusting notion of "pop. culture" which is directed by commercialism, political agenda, and so forth.

Culture-jamming, I do it in my own way, part of my cynical aspect of my sense of humor. Using religious dogma in my everyday sarcasm, and using corporate mottos for profanity lol.

"'I had my break today' and gained like 5lbs" to "Did you Just Do It and break your leg? Maybe you should have Just Thought About It first"

lol. Ironically, I'm a business major with a concentration in Marketing Management. Marketers and advertisers, ourselves, have actually caught on to culture-jamming after the success of groups like the Gorillaz, Rage Aginst the Machine, Truth, Negativland, and so forth.

We call it "Anti-Marketing" or "Ugly Marketing". Marketing that isn't the gimic-y and expensive pretty designs that older people are impressed. Instead, using the cynicism, radicalism, choatic and "un-pretty" styles that modern teens and young adults are attracted to, for our advertising and Brand management designs.

MySpace.com, is mentionably something we consider anti-marketing. Allowing our young users to do whatever the Hell they want to do to their pages to keep them active and interested on MySpace.com, while marketers and programmers collect information on them and their computers to use to generate advertising, sales leads, and strong market research for corporations.

Which is the ironic twist. I have a saying, "beware the investor, because you have no idea how he invests, and what he invests in...could be the very ass you sit on."

Myspace.com is the corporate adaptation of culture-jamming for profit. There are still Big Brother groups that do get on the nerves of the institutions they are after by using culture-jamming. Truth.com is a popular example.
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