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Culture-jamming
Let’s discuss culture-jamming – the practice of using mass media as a tool against itself. It is a form of activism which most consider to be the antithesis of commercialism.
The Who’s The Who Sell Out is considered an early venture in culture-jamming. Other bands like Negativland, and the Gorillaz are some of the more recent music groups to engage in culture-jamming.
In print, publications like Ad-busters – a magazine which publishes without advertising but prints altered print ads, and Naomi Klein’s book No Logo bring the message of culture jamming to light.
Some have even argued that Borat is/was an exercise in culture-jamming.
Personally, I enjoy it. I like the idea of ordinary people going up against large conglomerates by defacing their advertising and altering their messages. I’ve never engaged in it myself, but I could imagine that if the opportunity presented itself, I probably would.
Have you ever engaged in culture-jamming? If you did, what did you do? If you haven’t, would you?
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"I can normally tell how intelligent a man is by how stupid he thinks I am" - Cormac McCarthy, All The Pretty Horses
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