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I'd like to post that while men are not quite pressured to be skinny, we are pressured in different avenues. Most of them are social, and are about power and hierarchy and achievement. It's because we know women care about men's looks less than they care about things like our 'potential to succeed,' confidence, independence, and such. Also, it seems to me that peer-approval-seeking tendencies in men is a pretty significant marketing ploy as well.
We get kicked in our insecurities-crotch by ad's and whatnot too, just in different ways than women.
But this a bit of a tangent.
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