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Doogie Howser is gay? Go figure.
Also, does anybody find it odd that Ustwo seems to have a whole slew of homoerotic advertisements from around the world at his fingertips? Something you want to tell us, big guy?
Anyway, the primary function of advertising is to increase brand recognition. Nobody seriously believes that wearing Levi's will cause hot women (or men, if that's your bag) to explode up out of the floor, but the ad gets people talking, which means that Levi's is going to be fresh in their minds next time they go to the store. Really, humans are pretty predictable creatures on the whole and nine times out of ten will simply go with what they know.
So, yeah. Judging by this thread, I'd say the gay Levi's ad is working fantastically.
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I wake up in the morning more tired than before I slept
I get through cryin' and I'm sadder than before I wept
I get through thinkin' now, and the thoughts have left my head
I get through speakin' and I can't remember, not a word that I said
- Ben Harper, Show Me A Little Shame
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