I have always been curious because advertising very, very rarely influences anything I ever buy. Coupons and print ads influence me, but a commercial about Coke over Pepsi doesn't affect my buying habit. Nor will a commercial about Levi's.
How many people does advertising affect? I mean do ads truly affect enough people's buying habits to bring in the millions the companies spend?
When I owned my pizza shop, I advertised in print and I put out some good coupons but the biggest help I ever received was when I put a news release out that the first Tuesday of the month every dollar that came in from orders would go to a revolving charity drive (one month United Way... the next maybe MDA.... etc).
I personally believe if the advertising doesn't pay for itself and more, then pay your workers more because they can probably influence sales just as much as the ads.
Or lower your prices, come out and say
Quote:
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"Due to lack of sales increase, we here at Pepsi decided not to sponsor cars, advertise during the Super Bowl and so on, instead we will lower all our products prices and give raises to our hard, loyal workers from the bottom up. We believe that you the consumer will more appreciate this way of doing business."
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Have a company try that and see how sales increase.