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A brilliant piece of advertising.
Now they can get 10's of 1000's of people talking about the 'gay' add, and watching their commercial on youtube for free, all from a cheap spot on BRAVO.
Its a calculated risk.
Levi's wouldn't want to be known as the 'gay' jeans, being gay friendly is great but being identified as what gays wear, not so great. Most normal young heterosexual males don't want to be mistaken for gay because of the clothes they wear. The same reason is why you get the saying 'left is right, right is wrong' for male earrings.
So as long as they get a one time boost in brand name, and it doesn't become synonymous with gay culture, its a win for them.
Now if they put this add on during the SuperBowl, then maybe we are onto something that is not just plane old cynical reality.
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Agents of the enemies who hold office in our own government, who attempt to eliminate our "freedoms" and our "right to know" are posting among us, I fear.....on this very forum. - host
Obama - Know a Man by the friends he keeps.
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