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I've run counter recruitment for years at schools and shopping malls, but it's expensive to purchase movie and TV advertising. Without centralization (which draws attention), it's very difficult to keep up with the giant military recruitment budget. Booing the commercial doesn't work, and it's near impossible to say something during the add that doesn't piss people off.
There's little one can do about it except vote Paul or Kucinich, neither of which would probably want those adds (though for different reasons).
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