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I'm just opposed to being advertised to once I've already put down money for entertainment. Period.
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That's really my problem. I just hate seeing advertisements when I've paid to get into the theater. What I really hate about it is if the theaters are suddenly getting all this ad revenue they're making us sit through, why aren't they passing a bit of the profit on to us with lower movie tickets? They'll never do it, of course (just like in-game advertising won't result in lower game costs), but damnit... I don't want to pay $10 to see a movie and then watch commercials.
Really, though... it's better than Regal's "Twenty" or whatever they're calling it now ("First Look?")