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in my opinion Santa is a harmless story that brings joy to millions of children.
The commodification of the family relationship is a separate process. Santa could bring one small gift or a sack of presents, and is equally valid as a character. It is the capitalist system which induces the children to expect a sack of presents.
My father used to get fruit from Santa, and was perfectly happy with it - because he had no other expectations... and the Santa story brought joy to him.
Christmas may now be seen as a Christian celebration, but we should not forget that actually it is a rather older one.
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"Do not tell lies, and do not do what you hate,
for all things are plain in the sight of Heaven. For nothing
hidden will not become manifest, and nothing covered will remain
without being uncovered."
The Gospel of Thomas
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