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I think it's great.
The desensitization to violence isn't something that happens in a single sitting, after being exposed to one 30-second commercial. If people want to whine about violence desensitizing people, their last concern should be 30-second spots in which the violence is not only necessary (as in, it's not violence for the sake of violence) but serves a real purpose in its use.
I also agree that the sense of ownership in the accidents is portrayed well. It's not about the big bad companies, it's about poor decision-making to cut corners, knowing full-well that rules are put in place for exactly those reasons.
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