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The branding some MMA promotions used to make themselves more profitable by highlighting how out of control, or rule-less, or barbaric they were have come back to bite them on the ass as they are now realizing that they turned off a lot of potential viewers by that. It's a (mostly) legitimate and regulated sport now.
But people will see what they choose to see, much like everything else.
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"The question isn't who is going to let me, it's who is going to stop me." (Ayn Rand)
"The truth is that our finest moments are most likely to occur when we are feeling deeply uncomfortable, unhappy, or unfulfilled. For it is only in such moments, propelled by our discomfort, that we are likely to step out of our ruts and start searching for different ways or truer answers." (M. Scott Peck)
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