The problem with modern day marketing is to not be melo-dramatic, but to utilise subtle techniques that become gradually repeated as a running commentary without the consumer being consciously aware of it occurring. So most people give the response that ' I am not taking in by advertising', 'I have my own mind, my own opinions.' This is true, but it is not just a matter of time spent with these media tools, but the way in which it is delivered. The proof is in the pudding. Why else would the advertising slots in between the SuperBowl final, or the World Cup final be most expensive, because thats when they can double or triple their profits. A good book to read is, 'Can't buy my love', cant think of the author off the top of my head, but it also addresses how alcohol, cigarettes, and other valuable commodities have been manipulated in society, just take the difference of the public opinion on cigarettes just twenty years ago, and now....it is not about the knowledge that it is unhealthy, it goes much deeper. Governments could apply the same techniques to alcohol, obesity and oil, but where the money in that!
