Hrm. Maybe I'm just nuts. It seems pretty clear to me - if you misrepresent yourself, it's wrong. Period. End of story. It doesn't matter if you lie, or as Daniel_ suggests, deceive. It's still wrong.
On the other hand, there are lots of worse things you could do. This isn't something I'd do, but I wouldn't get worked up over it if someone I knew did it, either.
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