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Considering that Proton is a Malaysian company and manufactures cars in a nation with one of the largest Muslim populations and is on the doorstep of a nation with the largest (Indonesia), I think this is a bit of marketing genius.
It's right up there with the standard coffee mug holder which recognizes that most people in America sip beverages on their morning commute.
Proton has been struggling over the past few years. Granted their problems may have more to do with the quality of their cars, the cost of their materials, or any number of other issues, but this is a marketing strategy that plays directly to their home market in Malaysia and could potential tap into the growing markets in places like Turkey and Iran.
I don't see much to get excited about.
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"My hands are on fire. Hands are on fire. Ain't got no more time for all you charlatans and liars."
- Old Man Luedecke
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