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The tactics of media are so inclusive that we actually use what the've taught us. Even having garage sales, we know enough to saturate the neighborhood with ads.
I work for a photography studio. A good part of the business is school and sports leagues photography; my boss does portraiture. We recently including flyers toting her half of the business into the packages going to the schools. There's no way we would get 1,000 families coming in, but if we get even 10 as a direct result of those flyers, we did well. Since she has a degree in marketing, she knows full well the impact of saturation; that even if someone doesn't immediately react, now it's in their head that "Hey, XXX studios might be able to do this.....". And that's the crux of mass media-to make us think that we're not reacting when, in fact, we always are.
I notice that grocery stores always put up some major named product on their endcaps with "Sale" signs....yet more often than not, those sales are more money than a competitor's. I'm cheap enough to take a look at the competition, but more likely than not, many just grab the endcap product as an afterthought. Mission accomplished.
Another smart move: Things like Coke Points. I like both Pepsi and Coke, even RC, but what do I buy? Coke....and their points are only 3 per cap and the items are cheezy for anything under 1,000 points. So we buy more Coke.
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