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A lot of you are looking at this dollar amount and thinking it has something to do with the incident's nature and that the couple deserves / doesn't deserve the money. The truth is it doesn't have anything to do with them.
The importance of the punitive damages is so other companies are forced to examine their own policies and make absolutely sure that there will not be similar incidences. This is so corporations don't just decide that it is cheaper to not give a shit. In which case, they are bound by law to their own stockholders to make the decision to not give a shit and make more money. By awarding an hefty economic incentive to not do wrong the courts give corporations the ability to make the right decisions.
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