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where do you plan to buy? Most stores have their TVs jacked up to compensate for the flourescant lighting and to prove it's "bright". Make sure they let you play with color settings, temperatures, black levels and the like. If you use a regular DVD, find out if it is up-scaling in the DVD player they use and what type of connection it is using. 480p connected via HDMI will likely look really bad. Upscaled 480p->1080i/p will look good on HDMI, but may look grainy or blocky on S-Video or Composite/Component. This is also a big thing moving to a 1080p set... how you will connect everything. HD content should always be pumped over HDMI if possible. SD content should use S-Video, preferably. Most sets have multiple inputs, so it's usually not an issue. But when evaluating quality in the store, be wary of what you are seeing.
Many times brands that have deals with retailers or are running SPIFFs (sales incentives) will have better settings and connections to push people towards those sets. Best Buy and Circuit City are by far the worst for this.
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The prospect of achieving a peace agreement with the extremist group of MILF is almost impossible...
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