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What is the author of that article hiding the ball about, will? He keeps talking about "brave new future of awesomeness" but I'm not specifically aware of a pending thrilling announcement that Apple's keeping shut up.
That being said, that's the least objective psychological profile I think I've ever read. I guess his point is well meant, but he's either going to piss you off for all the same reasons that people are already pissed off or he's going to be preaching to the choir. Characterizing the entire situation as a family seems bizarre at the onset but it strangely convincing. Beyond that, I think he gives Jobs WAY too much credit, agency and deference.
It's not a lie, Apple fanboys. Jobs and Apple CAN make mistakes. Really! They've made some bad ones in the past, though they're on a pretty solid streak at the moment.
They have a great design team and a great vision of integration, but the paternalism is and will always be what kills me about Apple. Far from explaining that, this article apologizes for it and says, "I'm better off that way." I'm not, and that has nothing to do with wanting Steve Jobs to like me and has everything to do with wanting my technology to look and do and contain what I want it to, not what Steve Jobs wants it to.
I think there are an incredible number of computer users (especially advanced computer users) who agree with that, and Apple will always alienate them so long as the policy is that "our technology does what we want it to not what you can imagine it might."
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