You're right, it's not just about sexuality, it's about expectations for fit a cultural norm.
I'm completely heterosexual. The woman I'm visually attracted to would meet the approval of any beer drinking jock. But the problem was sports. I've never had an interest in team sports, which made it tough growing up in a culture (yes, California), where from 7th grade through 12th a boy's worth seems to be measured by his athletic ability.
As a young adult I dreaded World Series and Superbowl season because everyone seemed to expect me to have an opinion on which team should win. Even women view the non-sports fan as less manly. I woman I was dating once stopped returning my calls after I called her during Monday Night Football. Not only was I not watching the game, I wasn't even aware that the local team was playing. When I called back after the game I got her answering machine, and never got her live on the line again.
As I've gotten older I discovered there are lots of male non-sports fans, and they aren't more likely to be gay than anyone else. We're just a quiet monority.
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