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cliv, the box is addressable, I have one as well in Long Island.. they can track some things but not to the minutiae that Nielsen does...
I was a Neilsen home at one time... 10,000 families our TV's were.... and we watched an inordinate amount of tv since we were in the business.. weren't in the business when we started, but then later we were..
anyways... the research is heavly combed over.. they had a server install wrong info last week and they had to restore from a few days before because the data is so crucial
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I don't care if you are black, white, purple, green, Chinese, Japanese, Korean, hippie, cop, bum, admin, user, English, Irish, French, Catholic, Protestant, Jewish, Buddhist, Muslim, indian, cowboy, tall, short, fat, skinny, emo, punk, mod, rocker, straight, gay, lesbian, jock, nerd, geek, Democrat, Republican, Libertarian, Independent, driver, pedestrian, or bicyclist, either you're an asshole or you're not.
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