A wee bit melodramatic.
By wee I mean very.
The company took out a perk, normally only used by a minority of the company, which is most likely of questionable if any value to the company itself, and you make it sound like this will be the end of the company, and perhaps western civilization as we know it
I'm also not sure what you are after, but when you say its not a call for change, that implies to me you just trying to be annoying to the company by pissing people off.
If you really want that money, you would be better off showing HR or whoever how the program directly benefits the company. My GUESS is that most people who used it, didn't stick with the company long term, but if they did, more so than others, then it would follow they may think it worth continuing the program.