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If someone asks me a direct question, I answer it with complete DIPLOMATIC honesty. If they ask if they look fat (and no one ever has, including my wife), I would tell them that what they were wearing wasn't their most flattering outfit, if it were true. If they didn't look fat, I'd simply tell them "no".
I've made enough money with that philosophy that I'm embarrassed to assign a rough amount. If someone asks me what I think about something, I'll always give them the truth and try to spare their feelings. If all you young ruffians want to live by the rule of constant brutal honest, I'd encourage you never to get into any career anywhere close to sales since you'd be an absolute failure.
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"They that can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety." - B. Franklin
"There ought to be limits to freedom." - George W. Bush
"We have met the enemy and he is us." - Pogo
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