Sorry, I missed the part where I said they were banning handguns.
Just because they are smart enough to not explicity state an agenda to ban handguns doesn't mean it isn't a goal. Politically they need to choose their battles, and the best way for them to make any progress at all towards reducing gun ownership is to appear 'reasonable' and take little steps.
However, while the brady campaign has not come out and stated "we want to ban all (hand)guns" their actions imply it:
in 1974, HCI petitioned the Consumer Product Safety Comission to ban the purchase of "handgun ammunition." But of course, they aren't anti-handgun.
http://www.cpsc.gov/CPSCPUB/PREREL/prhtml75/75016.html
also:
"The only reason for guns in civilian hands is for sporting purposes."
--- Sarah Brady, Jackson, Keeping the Battle Alive, Tampa Trib., Oct. 21, 1993 (interview with Sarah Brady).
Of course, handguns are for killing, and self defense is certainly not sporting. I am sure it isn't 'reasonable' in her mind to allow ownership of such easily concealed weapons.
By propaganda I ment that they were posting misleading statements in order to further their agenda. It may have been done with the best of intentions, but it is still propaganda.
Oh, and another, since quotes have become so popular in this thread:
"We're going to have to take one step at a time, and the first step is necessarily -- given the political realities -- going to be very modest. . . . [W]e'll have to start working again to strengthen that law, and then again to strengthen the next law, and maybe again and again. Right now, though, we'd be satisfied not with half a loaf but with a slice. Our ultimate goal -- total control of handguns in the United States -- is going to take time. . . . The first problem is to slow down the number of handguns being produced and sold in this country. The second problem is to get handguns registered. The final problem is to make possession of all handguns and all handgun ammunition-except for the military, police, licensed security guards, licensed sporting clubs, and licensed gun collectors-totally illegal. "
Richard Harris, A Reporter at Large: Handguns, New Yorker, July 26, 1976, at 53, 58 (quoting Pete Shields, founder of Handgun Control, Inc.) (boldface added, italics in original).