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I equate it to a phenomenon once described by David Spade during a stand-up routine.
I'm paraphrasing here, so bear with me.
Cable could launch The Grapefruit Channel. On this channel there would be nothing but a rotating grapefruit on a glass dish 24 hours a day. Eventually, the news would pick up on this quirky little gimmick and people would start to pay attention.
After some time, you could take that grapefruit to a mall somewhere, put it in a glass case and people would gather around and say, "Look! It's that grapefruit from t.v.!" They would even make special trips to the mall just to see it.
If you tell someone something is great and famous, and you tell them long enough, then eventually that something will become famous.
This explains Paris Hilton and her ilk quite well, as well as Barry Manilow.
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"I can normally tell how intelligent a man is by how stupid he thinks I am" - Cormac McCarthy, All The Pretty Horses
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