I tend to read the title name of every new fantasy book that comes out (a few sites try to gather almost all of them and list them) every month. Any author I am unfamiliar with, if the title/cover anything in it appeals at all, I will click on the link read the synopsis. If I am still remotely interested I will try to find out more info on the book / author and then take it from there.
On cover art, I tend to hate a lot (not all just a lot) of the cover art we have in the US, and tend to prefer some of the UK covers.
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