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I rarely buy books that aren't specifically recommended, so cover art isn't really my main attraction. However, I generally know that if the book merits a high-end artist (like Thomas...something. Grrr, can't remember his name!), it is generally highly backed by the publisher.
However, I've read great stories with terrible (to my mind) cover art (including one that gave away the damn ending!), so I don't let that affect my choice much either.
Example: Shadows of the White Sun.
I guess something that would get my attention would be comparisons of the author to others I know and enjoy (Chris Bunch!).
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"Love is a snowmobile racing across the tundra and then suddenly it flips over, pinning you underneath.
At night, the ice weasels come." -
Matt Groening
My goal? To fulfill my potential.
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