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Speaking as a reader who's across the board in taste, I can say that the dust jacket is probably the first thing that attracts me to a book that I know nothing about. It is what makes me pick it up to find out more. That said, I can't really identify what makes me pick up one book over another as far as artwork goes. A scene from the book is typically a turnoff for me, but not always. Abstract art is generally a turnon, but not always. There's no rhyme or reason to what gets my initial glance.
From there, it's all about what the inside jacket says about the plot. If it's something that I think I'll enjoy, I'm probably going to buy the thing.
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"They that can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety." - B. Franklin
"There ought to be limits to freedom." - George W. Bush
"We have met the enemy and he is us." - Pogo
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