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How would sales go up if they took the DRM out?
Right now the developers are essentially letting you LEGALLY let a friend play Bioshock. Legally. Ethically, you can share the game with a friend.
Other PCs games are to be installed on one PC. Guess what, if you give Oblivion to a friend to try out, you're breaking the law. If you give a friend Bioshock, you're not.
This isn't DRM getting worse. It's almost DRM getting better...the developers understand how a friend would want to play Bioshock and they're letting you do that now.
If you uninstall the game you get the license back. This means any of your friends could install the game legally as soon as the previous person was done with it.
DRM sucks in general, but the main reason people complain about DRM is because they want to break the law and get software illegally and not be hindered by the people who spent time creating it. I think developers and even publishers deserve better than people stealing their software, especially those who LET you install it on two different computers legally, and <I>especially</I> those who create games as amazing as Bioshock.
If the licenses weren't retrievable when you uninstall (if your PC goes into Bork-ModeŽ you can simply call to get the licenses released) then I could see this being a major issue. But they are retrievable.
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