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I'm considered a good speaker by those in my organization. I do a fair amount of this, both as a speaker and as a facilitator.
I do think that being able to organize thoughts into words, whether written or mental, supports what you say. Some people are good at memorizing and practicing to deliver while others do better from a conversational standpoint, using evidence to support a position they have regarding a subject. In the long run, I feel that most come across better if they are conversational because the audiance is more relaxed.
Most entertainers are able to write their own material and many do. Some use other's material and even more use a blend of both.
To me, a good analogy would be a race car driver. The more they know about the mechanics of their car, the more they can be involved in how the mechanics work on it to make it run they way they need it to run.
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If you're wringing your hands you can't roll up your shirt sleeves.
Stangers have the best candy.
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