My $.02, never get a tattoo by word of mouth alone. Always go in person to see the shop and its setup, i.e cleanliness, organization, etc, meet the artist, see their portfolios, and see their work in person. I've had plenty of people tell me how "awesome" and "amazing" their tattoo shop is, and the work is terrible, fades quickly, and often, the only perk is that they got it on the cheap.
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