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When people see something they like their pupils dilate, hence people will find big black eyes cuter. That's probably the underlying reason as to why cartoons and teddy bears have that particular characteristic. I think it's particularly true that people respond well to appropriate proportions. However, I think the fascination with certain animals may have to do with evolutionary impetus. Suppose animal x hunts the same food as you or animal x can tell where all the predators are. Then the people who aren't afraid to live near animal x will have a better chance of surviving then someone who is afraid of animal x.
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