Nimetic

Probably... if chess players destroyed hotel rooms. If chess players played well on dope. If chess players had sex with stacks of women... and leaked the videos to the web.

Those would all help change the perception. So yeah, basically the players need to take more drugs and be seen having irresponsible sex. And yeah, maybe a few players should be in shooting incidents (?)

Er... maybe scratch that last suggestion.... No shooting incidents please...