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will, at the risk of a further threadjack, I think you missed a major part of my argument. The salesman's job is to make the FACTS fit the PERCEPTION. The guy who taught me more about selling than anyone other than me once explained the great salesman theory. The best saleman in the world can actually sell ice cubes to Eskimos. He does that by convincing them that cubed ice is better, faster and easier than ice they dug up themselves. In reality, it's the same damn thing as what's all around them, but they didn't have to make the ice cubes themselves, and sometimes that hassle is worth the expense. Good salesmen NEVER EVER LIE to a customer; if you get caught in a lie, not only will you lose that sale, but you can rest asured that every cohort of the lost sale is going to know about your truth problem. I never said that they weren't responsible for their statements, but I think that we all know that the truth about anything depends on your perception. Even in math, as we see here, there are very few absolute truths.
Mentioning Haliburton is a big old strawman. They don't have salemen. They don't need them. Why would you pay a sales force when the easy channels for your products and services are automatically opened to you.
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