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Originally Posted by Cynthetiq
I don't think that it is false advertising. False advertising would be that Honda put up those figures, Honda regurgitated them from the EPA.
Results not typical and Your Mileage May Vary. It clearly falls under "puffering" and "salesmanship."
YMMV hasn't changed until recently wherein EPA was pressured to change their methodologies. Their methods were extremely hard to replicate.
Just like people who read the prospectus for any stock offering, there is a chance you may not achieve the same results. Just like there is a chance that you may even meet or exceed them.
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Salesmanship includes business ethics, of which this is a blatant violation. Honda doesn't have to go along with the error that happens to be in their favor, as a matter of fact, it's their responsibility not to mislead their customers.
"Results not typical" would be acceptable. "Results may vary" isn't.