Good God... *laughing*... women don't give a SHIT about what an ad campaign says when it comes to buying tampons...
i find the entire lawsuit frivolous and ridiculous...
companies are constantly claiming to be "better", "superior", "new", "improved", etc. etc. etc... and anyone who has half a brian knows it all to be marketing BULLSHIT.
not until there is "advertising reform" in this country, will any of this ever really change...
and let's be real... we can't even figure out campaign reform, or even how to elect a president, let alone how to regulate advertising!
trust me...
when it comes to purchasing tampons... ads campaigns have about as much impact as a fart in a windstorm...
at first... it's trial and error...
then, you stick with whatever works best for you... period.
(no pun intended)