Quote:
|
Originally Posted by seretogis
Please find me someone that doesn't know that an apple is more healthy than a small order of McDonald's french fries. It is common sense, something that Subway is making millions and millions of dollars off of.
|
It was not my intention to imply that people can't distinguish the nutritional value of an apple vs. french fries, although I've found that common sense isn't really all that common.
My point was that, in general, lower-income families are also less educated. I wouldn't be surprised if a large percentage couldn't fill out a food pyramid or even tell you the main food groups, so I highly doubt they are going to know what a balanced diet looks like... which means they are more susceptible to marketing because, like I said, they essentially don't know any better. They just know they're hungry and that a Super-Sized Big Mac Meal sounds delicious.
Fast food marketing spins their product to look tasty and desireable. They know the nutritional value is lacking, so they don't talk about it... they try to appeal to people in other ways, such as cheap pricing and quick service... and
it works. But you're right, that is exactly why Subway DOES mention their nutrition information in their marketing. It's a competitive advantage they have over McDonalds, Burker King, etc. However, I would much rather own a McDonalds franchise than a Subway franchise... any day of the week.