carlton draught have some very clever ads - my favourites (as well as big ad above), are:
canoe:
http://www.youtube.com/v/ptGf4sGv2EE
flashbeer:
http://www.youtube.com/v/faddMrEsxmE
no explanation necessary:
http://www.youtube.com/v/Mj-z-BbvlHs
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who hid my keyboard's PANIC button?
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