My theory on why the term and the double standard. Whether its society's fault, nature's fault, or whatever... some men feel like sleeping with a woman is an accomplishment. The harder you had to work for it, the bigger your accomplishment. Now if all of the sudden, there is a woman that you slept with, thats letting everyone sleep with her, your accomplishment isn't so great anymore. And if you feel like you put more work into than the others had to, you feel cheated. Hence the negative attitude towards the "easy" woman.
Is this attitude right? I'd say not. But it does explain the ideas behind the term.
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