Art, i just got a chance to see the picture now, you've described the marketing intent hidden messages beautifully...
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Originally posted by ARTelevision
All this happens in an instant. a mini-drama imperceptible to the conscious mind but available after extended study. ads are made to be apprehended in 2 or 3 seconds - flipping a magazine, driving by a billboard.
The emotional impact of the image enters the unconscious. Deep-seated fears and urges are unleashed.
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i could not agree more... as tried to convey in my earlier post... all these messages we are bombarded with, day after day, whether fleeting or not... do leave an imprint...
and on the emotional level, as i can only speak for myself... in hindsight, i see the way that advertisments pushed my "shame" buttons in regards to my body image.
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one other thing that i noticed while studying the picture, is that girl/woman in the background... seems to be a "looming" figure... her dark hollow eyes, the blackness of her mouth hanging open... almost "dead"... something to be afraid of... contrast against the somewhat demure white dress... her hand in her crotch, her fallen strap... her desire...
he appears young, looks "bookwormish"... he is afraid of her perhaps... but she is something he is "supposed" to want...
i saw this as another way for the ad to feed the "anxiety" level and jerk the emotional reaction...
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Why did we choose the products we have surrounded ourselves with? Not only that, we pay for the costs of marketing this stuff to ourselves.
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excellent question... makes one think... not only about why did i choose? ... but about the fact that the cost of the subliminal marketing campaigns is imbedded in the cost of the product itself.